A picture is Worth 1,000 Words but in Real Estate, It’s Worth $1,000!
We love this infographic designed by Ruxta Realty that illustrates the power that professional HQ images have over purchasing decisions within the real estate market. When you are selling the largest investment of your life, it’s important that your realtor takes your property seriously and using a cellphone or point and shoot camera is unacceptable. With the internet becoming a mainstay medium to search, find and locate properties, your real estate agent needs to be using professional, cutting edge technology to market your home . Here are some statistics that illustrate the influencing power that HQ professional real estate photography has over buyers. We don’t think you should fire your agent for attempting to use a cellphone or point and shoot camera. Instead, demand the representation you deserve by asking for professional photography and videography.
10 Features That Professional Photography Images Must Have
Revealing the property and it’s features. Real estate photography’s main goal is to provide the viewer with a clear and concise representation of the property. Any distractions such as people, pets or personal items should be strictly avoided.
Use a wide angle lens for both the exterior and the interior. capturing as much of the room in one photograph is important. Avoid fish eye lenses such as GoPro cameras, as they will cause barrel distortion beyond the state of repair in the post production process. Choose a lens with a focal length between 14-24mm to capture as much as possible. At Design Sticky Media, we use a 10-18mm lens for that extra wide shot. Some would argue using a wide angle lens on the exterior of the home as they tend to capture the homes around the property being shot. This is a common misconception. Most prospective buyers WANT to see the surrounding homes. When a photographer omits those homes from their shoot, the user just visits Google Maps Street View to see the surrounding homes. To cover both arguments, use a standard lens for an exterior shot of the property and then use a wide angle to capture the property being sold, with the surrounding homes on both sides. Your viewer will thank you for sparing them the extra search process.
Clean up! Prepare the home for your photographers visit, explain the importance of professional photography and have the homeowner clean up prior to the photographers visit. Potential buyers want to see the home as clean as possible and personal belongings take away from the viewer imagining the home as their own.
The exterior shot is #1. The most important image from a real estate property photo shoot is the front exterior. Make this the emphasis of your property buy spending extra time or money on professional shots of the front of the home.
Keep the inside bright. Make sure that your interior shots are well lit. Utilize indoor lighting and the cameras white balance to match the type of lighting the home has (incandescent, florescent, Etc.). Open up the blinds to allow in natural light but be mindful of blown out white windows, which leads to feature #6.
Viewers should be able to see outside the windows. Don’t accept real estate photography with washed out white windows. If your windows look more like a gateway to heaven instead of the front yard, then use a flash to compensate or HDR photography to get multiple exposures and then merge them in camera or in post production. If the balance of light between the outside and the inside of the home makes it impossible to properly expose the interior and exterior, close the blinds and omit being able to see outside the windows.
Fix the vertical lines. We discussed the importance of using wide angle lenses on the inside but they will distort the vertical lines of the walls. The distortion will have the walls appearing at an angle as if they are falling over. While this tends to go unnoticed by the viewer, it certainly has subliminal effects on them. All architecture photography has their vertical lines corrected. We have a complete blog page about the importance of straightening out your verticals in post production here.
Fix the horizontal lines. Wide angle lenses also produce horizontal distortion along the edges of the image. It is also important to correct the horizontal lines in post production.
Properly present your images online for effective marketing. Using large images to represent your property is a crucial aspect of marketing. Images should be no less than 800 x 600px. At Design Sticky Media, we prefer 1500 x 1000px which provides a large image while maintaining fast load times on websites. Ensure that your slideshow is easy to navigate and therefore has a larger marketing impact. Lastly, your professional photographer should provide their realtor with two different sets of images. One with the realtors logo for marketing on their online channels and another set without watermarks for use on the MLS website.
A video slideshow is not a video! Creating a slideshow in a video format does not make it a video. Viewers know when they are looking at the same photographs when you provide them with a virtual tour using images. Even when the video zooms in and moves throughout the picture, users still know they are watching repeated images of your slideshow. Instead, hire a professional videographer to create a true virtual tour with filmed videography.
If you found this information useful, please share. Whether you are a real estate agent or a seller, we hope that you push for the use of professional photography to sell and market your home. If you are in need of HQ photography and videography in the Columbus, Ohio and surrounding neighborhoods, contact us to set up a free consultation and estimate. At Design Sticky Media, we offer discounts to all registered real estate agents.